![]() ![]() ![]() “With that in mind, we’ve launched a new venture called iMama, which offers lactation support on demand, like telemedicine. But if they have adequate support from a medical professional, this number greatly increases,” said Cantrell. “Only half of moms actually come back from maternity leave to their workplace, and the number-one reason is lack of professional medical support - especially if you are breastfeeding and this is your first baby. Since launching her company, Cantrell has discovered just how sorely more resources for new mothers are needed. “With Lilian, she was an established business person who had good experience, so she was able to come into Launch with an existing product and leverage the resources and people at Launch to get plugged into the community.”įor Cantrell, Sweetie Pie Organics is a way for her to support mothers throughout the nursing period. In that case, we would shift our advice and counsel to helping them do things like identify their market opportunities, value proposition, beachhead market and so on,” said Albert. If they’re a pure startup, they’re not going to have a true financial model, because it’s going to be at a very early stage. “What we try to do with any company is look at what stage they’re in and be able to moderate our advice and our input based on where they are. Sweetie Pie Organics had the benefit of Cantrell’s prior professional experience, but thanks to the Launch program’s ability to meet entrepreneurs where they are, the resources are helpful for companies in any stage. With the help of Albert, Cantrell was able to get connected to the right resources and people that helped her meet these financial benchmarks. “She needed to put together a more complete set of integrated financial statements, which is pretty boring, but every company has to do it - because once you figure out how much money you need to raise and when, you can then start to focus back on who the potential investors might be.” She was in a position where she was essentially selling what she could make and generating enough cash to keep the doors open, but she needed to get a little bit ahead of the game by raising capital,” said Scott Albert, Cantrell’s ER and a venture capital and angel investor focused on technology investments. “What Liliana was trying to do was raise some initial capital so that she could go out and hire one or two people and expand her sales and marketing. Cantrell was also mentored by an Entrepreneur in Residence - a qualified entrepreneur or resident selected by Launch Chapel Hill to aid several startups in the program every year.Įach ER brings a different skill set to the Launch program, from financial savvy to service-oriented experience. In creating Sweetie Pie Organics, Cantrell took part in the Launch Chapel Hill Accelerator program, giving her access and exposure to the area’s vast entrepreneurship ecosystem. ![]()
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